Second Annual National Bridal Sale

Second Annual National Bridal Sale


Annual National Bridal SaleThe second annual National Bridal Sale Event will take place July 15-22, 2017 at Michelle’s Bridal and Tuxedo. More than 700 locally-owned independent bridal retailers coast to coast including some top retail salons in Canada will participate in this event on Saturday, July 15 and will be offering brides designer wedding gowns and wedding party dresses at substantial savings.

“Every store is unique as far as merchandise selection and price, however the benefits to brides are universal,” says the event’s creator, Sue Maslowski, owner of Jay West Bridal in Haddonfield, N.J. “The brides get designer dresses at great prices; the benefits of buying from a reputable salon; and the ability to touch, see, and feel what they are purchasing with no surprises. Brides can also take home their dream dress that day, no waiting or delays!” National Bridal Sale Event will be celebrated exclusively at locally-owned independent bridal salons. Conceptually, National Bridal Sale Day is intended to become a tradition for the bridal industry, much like a Black Friday or Small Business Saturday, according to Maslowski. Future events will be held annually on the third Saturday of July.

Organizations supporting this event include, Association of Wedding Gown Specialists, Bridal Guide, BrideClick, International Bridal Manufacture Association (IBMA,, Martha Stewart Weddings, The Knot, Vows Magazine and WeddingWire. The Association of Wedding Gown Specialists is providing brides with coupons good towards gown cleaning and preservation.

Allure 9362

This gown is for the bride who wants a whole lot of Hollywood glamour in her bridal style. 

Allure Couture 351

Alternating lace embroidery and beading cover this sculpted satin gown. 

Allure Couture 401

Early 20th century glamour is the byword for this decadent Swarovksi beaded sheath. 

Jade 175001

Be a head-turner for your next special occasion in this Jade Tiffany chiffon dress. You will look elegant in this classic V-neckline and A-line skirt silhouette with beautiful ruching at the waist and delicate lace on the bodice.

Mori Lee 144

Chiffon Bridesmaid Dress Designed by Madeline Gardner.

Jade 185056

Timeless mother of the bride dress with its comfortable matte jersey fabric, sweetheart neckline, low v back neckline and crystal brooches right below both shoulders gives this simple style a subtle sex appeal.

Bill Levkoff 1201

Chiffon gown, V-neck surplice top. Pleated shoulder straps and draped off-the-shoulder straps. Pleated cummerbund accents the waist. Front center pleats adorn the skirt.

Maggie Sottero Blaire

This princess wedding dress features a pleated bodice atop a tiered ballgown skirt of Marquice organza. Swarovski crystals and beading adorn the spaghetti straps, statement back detailing, and waistline. Finished with sweetheart neckline, crystal buttons and zipper closure.

Allure 9400Sheer chiffon stripes create a tiered effect along the skirt of this lace ballgown.


Follow our store on FACEBOOK, INSTAGRAM, and SNAPCHAT {michellesbridal} for exclusive first looks at more of the SALE items and other special surprises during the event! This is just a sneak peek…everything in our store will be marked down 15-75%! Make your appointment to find your dream dress for less by calling 217.384.7914!

XOXO Michelle


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